Branding concepts for LEEF, an Amsterdam-style cannabis café planned for Miami, Florida. This page showcases the custom logos I designed, reflecting a vibrant, tropical aesthetic that aligns with the café's laid-back vibe. The images feature concept mockups illustrating how the branding could be integrated into real-world spaces, highlighting the versatility and impact of the logo across various environments
A close-up of the LEEF logo paired with a custom-designed brand pattern. This section highlights the flexibility of the branding across different visual assets, from signage to merchandise. The bright, citrus-inspired palette and playful typography evoke a fresh, tropical feel, perfectly suited for a Florida-based cannabis café.
A concept mockup showcasing how the LEEF logo can be seamlessly incorporated into an interior café setting. The bold, dynamic logo sits prominently on a patterned wall, surrounded by vibrant brand elements, creating a cohesive, eye-catching backdrop that enhances the café's modern, Amsterdam-inspired vibe
This mockup illustrates the LEEF logo's adaptability within a cozy lounge environment. The large-scale mural blends effortlessly with the vibrant decor, using bold typography and tropical-inspired accents to create a lively, welcoming space that reflects the café’s energetic and laid-back atmosphere.
LEEF black-and-white logo with clean, bold typography and cannabis-inspired leaf design for versatile branding
LEEF black-and-white logo with clean, bold typography and cannabis-inspired leaf design for versatile branding
LEEF primary logo with tropical color palette featuring bold typography, sunburst, and palm leaf design for an Amsterdam-style dispensary in Florid
LEEF primary logo with tropical color palette featuring bold typography, sunburst, and palm leaf design for an Amsterdam-style dispensary in Florid
LEEF logo mockup against a bright Florida sky with palm trees, showcasing cannabis café branding in a tropical setting.
LEEF logo mockup against a bright Florida sky with palm trees, showcasing cannabis café branding in a tropical setting.
Repeating branded pattern with LEEF logo, citrus slices, and tropical graphics designed for dispensary packaging and merchandise
Repeating branded pattern with LEEF logo, citrus slices, and tropical graphics designed for dispensary packaging and merchandise
Monochrome Logo
A versatile black-and-white version optimized for high-contrast applications. This clean design maintains the brand’s distinct identity while being adaptable for print, merchandise, and signage where simplicity is key.
Full-Color Logo
A dynamic, multi-colored version blending warm gradients with bold outlines to create a lively, eye-catching design. The tropical color palette, paired with organic shapes, captures the essence of Florida’s cannabis culture and café lifestyle.

Logo in Context
A mockup showcasing the LEEF logo against a vibrant Florida sky backdrop. This layout emphasizes the logo’s bold versatility, demonstrating how it seamlessly integrates with environmental visuals to create a strong, recognizable brand presence.
Branded Pattern
A repeating pattern that incorporates the LEEF logo with playful graphic elements like citrus slices, sunbursts, and wave motifs. This pattern was designed to add visual texture to packaging, wallpapers, or merchandise, reinforcing the brand’s lively, coastal aesthetic.

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