SNOOZE – Tradeshow Booth Design & Production
We brought the full LIVINELAY energy to this10x20ft tradeshow setup, building a vibrant, immersive experience that hits hard from every angle. Every inch of the booth was designed to reflect the bold personality of the brand—loud, playful, and unmistakably Snooze. From the visual storytelling to the immersive character presence, this setup went beyond branding—it became a full-on world.
To complement their existing assets, we designed original character illustrations that leaned into the identity of Snooze, creating a cohesive yet fresh look that feels like a continuation of their story. Our color palette stayed bright, saturated, and youthful, balanced with enough structure and contrast to remain clean and eye-catching.
This project is all about turning heads, stopping traffic, and making sure no one walks by without remembering the brand.
Character Design with Story & Swag
One of the key elements of this project was the creation of an original illustrated character that became the face of the booth. The inspiration? A campaign photoshoot we found on the Snooze website—where a model wore the brand’s signature black-and-white varsity jacket, custom track pants, and a sleepy emoji mascot head. It was the perfect intersection of urban culture, humor, and style—and we knew we had to bring it to life in illustrated form.
One of the key elements of this project was the creation of an original illustrated character that became the face of the booth. The inspiration? A campaign photoshoot we found on the Snooze website—where a model wore the brand’s signature black-and-white varsity jacket, custom track pants, and a sleepy emoji mascot head. It was the perfect intersection of urban culture, humor, and style—and we knew we had to bring it to life in illustrated form.
From the oversized emoji face to the details on the college-style jacket (complete with “Los Angeles” and “420” stitched lettering), every part of the character was crafted to feel true to the Snooze identity. The result was a standout figure that felt instantly familiar but visually fresh—one that could hold space on its own while tying all the booth visuals together.
A Visual Experience That Hits Different
We carried that energy across every panel—balancing streetwear vibes with cartoon boldness, and using high-saturation colors and clean layouts to keep everything readable and scroll-stopping. The entire space worked as a unified system while still giving each side its own moment.
We carried that energy across every panel—balancing streetwear vibes with cartoon boldness, and using high-saturation colors and clean layouts to keep everything readable and scroll-stopping. The entire space worked as a unified system while still giving each side its own moment.
This project wasn’t just about showing up—it was about showing out. Snooze gave us a brand with attitude, and we turned it into a full-on design experience.
