GCF POPZ – Custom Mylar PACKAGING DESIGN & PRINT
Services: Branding · DIE-CUT Mylar Bag Design · Illustration · PRINT
Services: Branding · DIE-CUT Mylar Bag Design · Illustration · PRINT
For this project, I was brought on to elevate GCF’s new edible line — POPZ — into something unmissable. The product itself was bold, fun, and nostalgic: freeze-dried mini bars coated in candy crumbles, infused with 100MG. The concept was already strong , it just needed the visual identity to match.
We started by creating a fully custom shape that mimicked the silhouette of the actual POPZ bar. The bag needed to feel like a collectible and something that is always fun to look at.
Each element , from the drip highlights and sparkles to the whimsical top hats and embedded flavor badges was designed to lean into the chaos and joy of childhood desserts, re-imagined for a 21+ audience.
The client’s logo and branding, that we also created in the past, was worked into the centerpiece, framed by creative elements, allowing it to pop while still feeling embedded into the illustration world. I also integrated compliance icons and license info directly onto the stick, maintaining legibility without sacrificing the aesthetic.
This was one of those rare projects where the design was the experience — a perfect match of product and personality.
the process
temporary labels designed during mylar production
While the custom die-line and specialty bags were still in production, we created temporary labeled stand-up pouches to keep the brand active at events. These interim pouches helped the client maintain visibility and start sales early while the full custom setup was being finalized. Once the shaped mylar bags arrived, we switched out the labels and elevated the brand to its intended form. The result? Standout packaging system that not only captures attention but tells a full story — from product shape to visual identity to real shelf presence.
Scope:
• Custom packaging die-line & layout
• Character and flavor-based illustration
• Front and back design with QR, compliant info & branding
• Temporary label design for soft launch
• Final print, print coordination and production-ready files
• Custom packaging die-line & layout
• Character and flavor-based illustration
• Front and back design with QR, compliant info & branding
• Temporary label design for soft launch
• Final print, print coordination and production-ready files
